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Press ReleasesFebruary 24, 2011: 5 Winning Marketing Strategies Blow Away Post-Recession Doldrums |
Anne C. Graham is an Expert in Profit Maximization and Corporate Growth, available via phone, email, and in person for interviews on topics related to:
For media enquiries, please call 1-604-830-5478 or email Anne directly! Profile:Anne Graham is the Managing Director of the Legendary Value Institute, which is the online training division of the successful Anne Graham and Associates Consulting firm, and she is the Author of the Legendary Value Cycle™ and The Profit Maximization Breakthrough System. A experienced business leader, successful consultant, speaker, author, and knowledge-preneur, Anne’s transformational leadership approach was developed over twenty-five years of success. She created business growth strategies, built high value organizations, and achieved rapid turnarounds in industries as diverse as high-tech, pharmaceuticals, financial services, professional services, wireless telecommunications, academia, non-profit, and membership-based organizations. Anne blends practical experience from the school of hard knocks with the rigorous approach that only comes with a strong educational foundation. As a respected Executive in Residence and sought-after lecturer at the Sauder School of Business at Canada’s top-rated University of British Columbia, Anne pursues applied research and uncommon thinking in the areas of Customer Value and Creative Strategy with the goal to positively impact the lives of 10 million business leaders, their employees, and customers. Fast Facts:Anne was born and raised in Montreal, Quebec, Canada, and earned her Bachelor of Business Management with Honors from Ryerson University, with a double-major in Marketing and Statistics. She did graduate work in IT at McMaster University, but relocated prior to completing her MBA. Great foundations formed her early career. Anne began her career in Toronto, Canada as an account manager with technology companies including NCR and Digital Equipment, in the heyday of the great “Corporate University” approach to training new grads. After a few years of achieving President’s Club recognition annually, she was coached by a great mentor into becoming National Sales Manager, where business objectives were achieved for the first time in 5 years, thanks to a good team who responded well to focused leadership. A few years later, after being smitten with Vancouver on a business trip, she arranged a transfer and had the opportunity to work with a troubled but well-intentioned team to return an IT Training division to profitability. Then a wake-up call resulted in a decision to build a transferable skill set. While at Digital, Anne survived several downsizings as the firm went from 120,000 people worldwide to less than 20,000. That experience convinced her that she eventually wanted to become an independent consultant, but needed to build a great transferable skill set first. Subsequent to her high-tech background, she honed the key elements of success as a senior executive, achieving business turnarounds with companies in 4 additional pillars of industry: Her track record includes taking a last-place division to first place within 9 months, successfully launching a new professional services company, exceeding national product launch expectations by 100%, improving top-line results by 583%, and more. Next step: building a highly successful Consulting practice. When Anne started her consulting practice in 2000, she expanded the range of organizations where her know-how added value, including law enforcement agencies, industry associations (CME and Chartered Accounts of British Columbia), non-profits (Alzheimer’s Society of Canada and British Columbia Paraplegic Association, BC Cancer Agency, colleges and universities. While she found that her transferable skill set delivered valuable results across the board… she came to realize that three areas always needed to be addressed – Employees, Customers, and Process – before great results would follow. As part of that process, Anne took a two-year sabbatical to distill her years of success into a simple, practical, integrated framework, roadmap, and set of tools to help organizations get to great by Creating, Building, and Capturing Value in every area of their business, called the Legendary Value Cycle™ Today’s Reality, Tomorrow’s VisionAnne is now executing the larger vision for her consulting practice via the Legendary Value Institute™, by working to reach and impact more clients with self-paced online resources and toolkits that reflect tried, tested, proven solutions for every stage of the Legendary Value Cycle™, and which help clients become self-sufficient in ongoing value-creation activities – just in time, when respect for business and business leaders is at an all-time low because profit-and-bonuses-at-any-cost has replaced profits-earned-through-value-delivered in highly-visible examples throughout the 2000′s to date. Extra support continues to be available through several levels of value-add consulting services, consistent with Anne’s vision to restore that value focus |
The Legendary Value Institute