Halting the Downward Spiral

November 1, 2010 by  
Filed under Legendary Value, Transformational Leadership

Fear, Uncertainty, and Doubt. Salespeople are trained to create those emotions in the minds of their buyers, to increase the “pain point” and spur the buyer to do something about it – namely, to buy the solution being proposed by the seller. But fear, uncertainty, and doubt are never good things in the minds of your […]

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